But I hope some list items will give you ideas/inspiration for your next task/project with GTM. Obviously, this is not a definitive list (or whatever), and it never will be. To show you the right direction, here are a bunch of Google Tag Manager best practices you should start following immediately. ![]() ![]() For example, suppose you need help with how to best use Google Tag Manager you may end up with a real mess in your account or, in the worst case, may end up breaking the website functionality and causing significant financial loss to your client/company. ![]() It is also much more convenient to control all your tags in one dashboard rather than having them scattered across your website’s source code.īut creating and managing tags, triggers, and variables within the GTM still require specific skills. Google Tag Manager (GTM) is a powerful tool that lets you add and edit tracking codes (tags) without much intervention from the IT department (although there are some nuances, and the classic “it depends” plays a significant role here).
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